The main colours that have been used are white, black and red, but the most distracting colour is the yellow on the caretaker’s high visibility jacket, this type of yellow shows danger. The red shows evils, danger and blood, this fits in with the genre of the poster, this also links in with the image of the caretaker and it gives the audience a clue about the caretaker being the villain. Red is also a convention that is used in horrors and horror posters. The black shows that the story is going to be dark and one which involves death and revenge. The white shows innocence, this links in with the narrative of the story, children are innocent and the story takes place in a school.
There is a lot of text used on the poster; all of the text is relevant to the film. The name of the film is at the top of the poster, this is a convention of posters. The text is done in newspaper clippings, this shows intertextuality. The newspaper clipping also show that the event has been in newspapers, and the size of the clippings are quite large, this shows that the story must have had a large media coverage at the time. This all links in with the narrative of the film and creates synergy with the trailer. Another way that synergy has been shown is that the picture of the name of the film has also been used in the trailer; this creates a link and also a brand for the film. The next piece of text used is the tagline, this has been broken up into two parts, and this drags the eye of the audience down the page. The tagline links in with the trailer as this was used in the trailer. There are also star ratings from two well-known newspapers, this links in with the two step flow theory, this theory fits in with the concept of newspaper and magazine film reviews. People who write for newspapers are highly respected for their opinions, they decide on whether a film is worth seeing or not and they help people make a decision on whether they should see the film or not. These star ratings are done in a white font; this separates the text into information about the content of the film and other information. The different coloured text makes the text stand out and will attract the attention of audiences. Towards the bottom of the poster is the date of release, names of actresses starring in the film and the small print, this is all conventions of film posters. At the bottom of the poster, underneath the small print is the website for the film. All the text has been put into a ranking order, more important information has been placed at the top of the poster and less important information has been placed at the bottom of the poster.
The fonts used are clear and simple; any font which is too detailed wouldn’t fit in with the narrative. The font is also quite bold and stands out without distracting too much attention away from other elements of the poster.
The picture is the only picture used, the lighting is harsh and this attracts attention towards the brightness of the caretaker’s jacket and silhouette. The image of the caretaker is in the centre of the poster and this connects the text from the top of the poster to the text at the bottom of the poster. The image looks as though the caretaker is walking out of the dark into the light. This shows that the caretaker is walking into the light to take his next victim. The picture can also be interpreted as thought the caretaker is coming out of the dark or hiding and getting ready to attack again. The binbags he is holding shows his past and acts as a visual aid to the audience, showing them that he has baggage and he has been dragging this around. This also leaves the audience with questions such as what is in the two bags.
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