Media Evaluation powerpoint

My evaluation will be found on the disc named Louise Armbruster's Evaluation Powerpoint.

This is my powerpoint, I have put it on slideShare.com for reasons such as easy accessability, I have also put it onto a disk just incase there are any difficulties.

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Deconstruction of my trailer

Sound: The sound effects that are used in my trailer are all relevant to the narrative of the trailer. At the beginning of the trailer the sound of a camera taking a picture, this fits in with the shots as the shots are supposed to be giving the audience an idea of that the police are taking pictures for evidence. School bell then follows this, this fits in with the narrative of the trailer, as the caretaker works in a school, we thought that this would give a clear indication to where the caretaker works. After this sound effect there is a heartbeat in the background, this is then followed by a police siren, these small clips of sound tell the narrative and work in conjunction with the camera shots to ensure that the audience understand what is going on. A news report theme tune then starts; this indicates that the next sound effect is going to be a voice over of a news report. This news report tells the audience the story of the caretaker and helps give the narrative away without giving too much information away. There are a variety of suspense sound effects that we used; we used these in conjunction with the shots. An example of a suspense and surprise sound effect is when the caretaker is pulling the knife out of the draw. They also act as a signal for the audience to act shocked and create a movie like atmosphere. The heartbeats that are used at the beginning of the trailer are in sync with the shots, this helps give a better flow to the trailer. The music then starts, we decided on using this particular piece of music because it creates the atmosphere we wanted to create. It also fits in well with the shots. Another sound effect used is the rewinding tape sfx, this is used when the drop of blood is in reverse, this helps give the audience an idea of that time is being rewinded. At the end of the trailer, there is another voice over; this is a voice recording of a police phone call which is made by the young victim. This leaves the audience with questions such as; what’s happened? Is she going to get caught by the caretaker? The last sound effect used is of the phone being cut off, this creates tension throughout the audience, and they want to know what’s happen. A lot of sound effects were used to help the trailer flow better and tell the narrative of the trailer.

Lighting: The usual convention so of the lighting in horror trailers are mainly dark and gloomy, this is what we imitated throughout the trailer. The lighting is dark, gloomy and dusty. The lighting at the beginning of the trailer shows when nothing has happened yet, then the door goes and the lighting changes to a black and white CCTV shot, this shows that something bad has just come to the door of the characters house. The lighting is mainly natural and cloudy, so the lighting isn’t bright but it’s gloomy. The lighting shows that the genre of the trailer is horror.

Mis-en-scene: There is a close up shot of the lock on the door, this has a red effect over it, and this shows that something deadly is hiding behind the door. The next shot is of the door, we used a prop of red and white ‘’police tape’’ to make it look as though the police had closed of the door as it is involved in the crime. Another prop we used was the pin board, I made this and ensured that it had newspaper clippings and pictures that would help give the narrative away, without giving too much away. Other props we used were the jacket and the bin bags, which were full of playing balls. We used these to make it more obvious that the caretaker is in fact a caretaker. There is a shot of the young victim walking down the stairs, the girl is walking down the stairs into the dark, and this shows that the girl is walking into something dangerous. We used a black and white CCTV shot, we used the black and white effect because it looks more realistic, also it shows that what is going to happen to her is fairly obvious, the caretaker has come back for revenge. There is another shot where there is a red effect over it, it is of the girl walking through the woods, this shows that she is the victim; it also looks as though you are looking from the eyes of the caretaker. On the pin board shots, I made sure that the picture of the victim was when she was younger, so I used my year 11 school picture and my year 7 one, we then put the shot of the victim older looking, this makes an instant connection to who the victim is. The name of the trailer is done in an x-ray effect; this is because we wanted to make the name look eerie.

Editing: A lot of close up shots where used, this is a convention used in horror films. There is also a wide use of long shots, this shows the whole of an object and gives the audience a clear shot of the object or person. AT the beginning of the trailer, we used a fade to white transition so it acts as a camera flash, this would go in conjunction of the camera sound effects. The shots are mainly at an eye line match, this makes the audience feel as though they are in the shot. We used a hard lighting effect, we used this because it is a convention of horror films to have dark and gloomy shots and this is what the hard lighting effect achieves. There is a zoomed, crane shot of the pin board, so the audience see the whole of the pin board, also giving the trailer more variety of shots and edits. We also used a transition called cross dissolve; this transition adds more variety to the trailer and fades two contrasting shots better.  There is also a zooming shot, this shot zooms into the picture of the victim when she was younger, it then quickly changes to the shot of her typing on the computer, and this creates a link to the victim that must have been her when she was younger. The shots are fast paced, at the beginning of the trailer, the heartbeats are in synchronisation with the shots, and this creates a good flow to the trailer. There is also a panning shot of trees, I put an effect over this called day to night, this makes the beginning of the pan lighter than the end shot of the pan. This created a feeling of being put into a dark situation. Towards the end of the trailer there are fast paced transitions and close up shots, this creates tension, what is going to happen next? This then goes to the shot of the title for the film. The zooming out of the name of the trailer shows that something is being revealed, but you will have to wait and see what it is. 

Deconstruction of my magazine cover

The picture is the same picture used on the poster; this creates synergy throughout all my media products. The picture shows the caretaker, the main character, this is a convention of a magazine cover. The main character is always on the cover, this will helps the audience relate with the cast of the film. The picture looks as though the caretaker is walking into the light out of the dark, as if he is coming out of hiding, he is wearing a high visibility jacket, this shows that he is a caretaker, he is also walking down the corridor of a school, this tells the narrative of the film and shows that he is back and he is going to be as bold and dangerous as ever, his jacket is a sign of warning, as though he is warning people not to mess with him. The name of the magazine is placed at the top of the poster; this is a convention of a magazine cover. The name of the magazine is also the largest and boldest font on the cover; this is another convention of the magazine cover. The price, date and issue number are all important aspects of magazine cover. They are usually placed underneath the magazine name, this is so they don’t take up too much space, but they are also visible. The barcode is another important aspect of film magazines; they are usually placed around the bottom corners or the right hand edge of the magazine cover. The barcode on this cover is placed on the bottom left had corner of the page; this is so it doesn’t take up any valuable space. The fonts I used are simple Ariel fonts, these are simple and easy to read, and this also doesn’t take too much attention away from the other aspects of the magazine cover. The fonts vary in size, colour and boldness; important information that may attract the attention of buyers is put in bold and bright fonts to attract the eye of the audience/buyer. The two main colours used are red and yellow. The red shows horror, danger, violence and evil, this gives the audience a clue to what genre the film is. The yellow has a link to the caretaker’s high visibility jacket; this ties the whole cover together. It is a convention of magazine covers to have a two part colour scheme, depending on the genre of the film. The website of the magazine is placed underneath the name of the magazine. This is an important aspect as the public are starting to use the internet for anything possible because of its great accessibility, also the internet is free. This is another convention of film magazines and magazines in general. There is a lot of text on this magazine cover; this has all the information of what is featured in the film magazine. This is a USP (Unique selling point) as the film magazines will all have different features. 

FINAL DRAFT OF MY MAGAZINE COVER

This is my final magazine cover, I used all conventions of a film magazine cover, I kept to the colour scheme of red and yellow. I used the colour red as this is a convention of a horror, I have also used yellow, this is because film magazine covers usually have two colours used. Also the yellow links in with the yellow of the caretakers high visibility jacket. 

Deconstruction of my media poster

The main colours that have been used are white, black and red, but the most distracting colour is the yellow on the caretaker’s high visibility jacket, this type of yellow shows danger. The red shows evils, danger and blood, this fits in with the genre of the poster, this also links in with the image of the caretaker and it gives the audience a clue about the caretaker being the villain. Red is also a convention that is used in horrors and horror posters. The black shows that the story is going to be dark and one which involves death and revenge. The white shows innocence, this links in with the narrative of the story, children are innocent and the story takes place in a school.

There is a lot of text used on the poster; all of the text is relevant to the film. The name of the film is at the top of the poster, this is a convention of posters. The text is done in newspaper clippings, this shows intertextuality. The newspaper clipping also show that the event has been in newspapers, and the size of the clippings are quite large, this shows that the story must have had a large media coverage at the time. This all links in with the narrative of the film and creates synergy with the trailer. Another way that synergy has been shown is that the picture of the name of the film has also been used in the trailer; this creates a link and also a brand for the film. The next piece of text used is the tagline, this has been broken up into two parts, and this drags the eye of the audience down the page. The tagline links in with the trailer as this was used in the trailer. There are also star ratings from two well-known newspapers, this links in with the two step flow theory, this theory fits in with the concept of newspaper and magazine film reviews. People who write for newspapers are highly respected for their opinions, they decide on whether a film is worth seeing or not and they help people make a decision on whether they should see the film or not. These star ratings are done in a white font; this separates the text into information about the content of the film and other information. The different coloured text makes the text stand out and will attract the attention of audiences. Towards the bottom of the poster is the date of release, names of actresses starring in the film and the small print, this is all conventions of film posters. At the bottom of the poster, underneath the small print is the website for the film. All the text has been put into a ranking order, more important information has been placed at the top of the poster and less important information has been placed at the bottom of the poster.

The fonts used are clear and simple; any font which is too detailed wouldn’t fit in with the narrative. The font is also quite bold and stands out without distracting too much attention away from other elements of the poster.

The picture is the only picture used, the lighting is harsh and this attracts attention towards the brightness of the caretaker’s jacket and silhouette. The image of the caretaker is in the centre of the poster and this connects the text from the top of the poster to the text at the bottom of the poster. The image looks as though the caretaker is walking out of the dark into the light. This shows that the caretaker is walking into the light to take his next victim. The picture can also be interpreted as thought the caretaker is coming out of the dark or hiding and getting ready to attack again. The binbags he is holding shows his past and acts as a visual aid to the audience, showing them that he has baggage and he has been dragging this around. This also leaves the audience with questions such as what is in the two bags. 

Audience Research

I shown the trailer to 50 people, all different age groups and asked them a series of questions:
1. From watching the trailer, would you say you would be interested to watch the film?
2. Do you think these media products (Trailer, poster and magazine cover) are linked?
3. Was the genre apparent throughout the media products?
4. What do you believe the strongest aspects of the trailer are?

Here are the results:

1.

2. 

3.

4. 

FINAL POSTER DESIGN

I decided to add some more text, for example I have added the star rating as this give more realism to the poster. I have also added the age certificate logo for the same reason. I also moved the text around as there was a blank space on the bottom of the poster. 

second draft of poster

For this draft, I used photo-shop because you can improve the quality of the pictures and change the light and saturation. I also wanted to experiment with photo-shop and to ensure my poster is high quality.